Privacy Policy
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Effective Date: November 2025
Last Updated: November 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thesnuglug.com (the “Site”), operated by The Snug Lug (“we,” “our,” or “us”).
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1. Personal Information We Collect
a. Information You Provide
When you make a purchase or attempt to make a purchase through the Site, we collect the following information:
• Name, billing address, shipping address, payment information (including credit card, PayPal, or other payment method details), email address, and phone number.
• Email address when you subscribe to our newsletter through MailerLite or submit a contact form.
b. Device and Usage Information
When you visit the Site, we automatically collect certain information about your device and activity, including:
• IP address, web browser type, time zone, and some of the cookies installed on your device.
• Which pages or products you view, what websites or search terms referred you to the Site, and how you interact with it.
We collect this “Device Information” using technologies such as:
• Cookies: Small data files placed on your device. Learn more or disable cookies at www.allaboutcookies.org.
• Log files: Track actions on the Site (IP address, browser type, ISP, date/time).
• Web beacons, pixels, and tags: Used to record browsing information and ad performance.
c. Analytics and Advertising Data
We use the following third-party technologies:
• Google Analytics & Google Ads: To analyze site traffic and advertising performance. (Google Privacy Policy)
• Meta Pixel (Facebook/Instagram): To measure and deliver relevant ads. (Meta Privacy Policy)
• Fera.ai: For product reviews.
• Microsoft Clarity: For anonymous user behavior tracking (e.g., clicks, scrolls).
• Shippo: For shipping and order fulfillment. (Shippo Privacy Policy)
We refer to all of the above as “Personal Information” in this Policy.
2. How We Use Your Information
We use your Personal Information to:
• Process and fulfill your orders, including payments, shipping, and confirmations.
• Communicate with you about orders or inquiries.
• Send marketing messages and newsletters (only if you’ve opted in via MailerLite).
• Screen for potential fraud or risk.
• Improve our Site performance and customer experience.
• Measure and deliver advertising through Meta, Google Ads, and other channels.
3. Sharing Your Information
We share your Personal Information with trusted third parties to operate our business:
• Wix.com – website host and eCommerce platform. (Privacy Policy)
• Shippo – shipping management.
• MailerLite – newsletter and marketing communications.
• Fera.ai – review and social proof system.
• Google and Meta (Facebook/Instagram) – analytics and marketing.
We may also share information to comply with legal obligations, respond to lawful requests, or protect our rights.
4. Behavioral Advertising
We use your information to provide targeted advertisements and marketing.
Learn more about how targeted advertising works: Network Advertising Initiative.
You can opt out of targeted ads here:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: https://optout.aboutads.info/
5. SMS/MMS Marketing
If you sign up for our text messaging program, we will only use your information to send messages and related updates.
• Message frequency varies; standard message and data rates may apply.
• Reply STOP to unsubscribe.
• We do not sell or rent phone numbers collected through the Program.
• California residents may request disclosure of any data sharing by contacting support@thesnuglug.com.
6. Cookies and Tracking
We use cookies for functionality, analytics, and advertising.
Types include:
• Essential cookies: Enable checkout and secure browsing.
• Analytics cookies: Track site usage (Google Analytics).
• Advertising cookies: Measure and improve ad campaigns (Meta, Google Ads).
You can control cookies through your browser or via our site’s cookie banner settings.
7. Do Not Track
We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
8. Your Rights
a. GDPR (EU/UK)
You have the right to:
• Access, correct, or delete your personal data.
• Withdraw consent for marketing.
• Request data portability.
To exercise your rights, contact us at support@thesnuglug.com.
b. CCPA/CPRA (California)
You have the right to:
• Know what data we collect and how it’s used.
• Request deletion of your data.
• Opt out of the “sale” or “sharing” of data for advertising purposes.
To make a request, email support@thesnuglug.com with “CCPA Request” in the subject line.
Do Not Sell or Share My Personal Information: [Request form here]
9. Data Retention
We retain Personal Information as long as needed to fulfill orders, maintain records, comply with laws, and improve services. You may request deletion at any time.
10. Data Security
We use SSL encryption and industry-standard safeguards to protect your data from unauthorized access or misuse.
11. Children’s Privacy
Our Site is not directed to individuals under 13. We do not knowingly collect data from children.
12. Transfers of Information
Your information may be processed or stored in the United States.
For European visitors, this means your data may be transferred outside the EU under legal data transfer mechanisms.
13. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Updates will be posted here with a new “Last Updated” date.
14. Contact Us
If you have questions, complaints, or privacy-related requests, contact us at:
Email: support@thesnuglug.com
Website: https://www.thesnuglug.com